Strategic Channel Manager - TYDE Business Unit

At an exciting time in the company’s history we are looking to recruit a dynamic and experienced Strategic Channel Manager, responsible for the delivery of a digital growth strategy that encompasses state-of-the-art digital thinking into differing channel and market segments across the BU using agile methodology.  

Reporting into the Business Unit Director the successful role holder will manage and control the implementation / growth of our online platform (SparesPro) in line with the overall company strategy.   You will be commercially experienced in setting sales & aligning marketing strategies, extending reach across a range of channels for products and services specifically into the growing digital arena and online market sectors.

Working with our Product Marketing team, develop and implement best practice for e-commence and online customers across the Sales department, thus improving customer experience and developing new sales channels. Collaboratively working to achieve corporate and commercial goals delivering a tailored approach for a range of different customer types.  You will have proven strategic planning, offer creation and sales implementation skills, with the ability to set defined and measurable KPI’s.

Customer-driven, and an effective communicator, must be able to demonstrate experience in the following areas:

  • Managing and grow sales within the online hybrid customer sector combined with a direct online sales approach to varying customer sectors.
  • Sales and commercial ability to manage customers for long term relationships and meet targets
  • Creating best digital practice for different channels, managing campaigns across online channels and develop marketing strategies to ensure a consistent, measurable approach.
  • Leading on brand management including brand values, brand identity, storytelling, measurement metrics and governance to ensure the TYDE brands are effectively managed and grown in the digital environment
  • Experience in customer engagement / research to obtain insights
  • Supporting senior management to develop strategy and best practice, working with other departments to ensure compliant governance standards are adhered to across the business

Additionally must be able to demonstrate the following skills and experience:

  • Experience of managing digital channel ROI
  • Strong marketing planning skills, ability to understand sales objectives, experience of developing strategies and tactics within a digital setting to achieve agreed objectives.
  • Ability to manage channels to improve customer experience, customer satisfaction and generate business value.
  • Ability to collaborate with colleagues across a multifunctional team on numerous projects
  • Highly organised with strong planning skills to ensure delivery of timely and accurate analysis
  • First rate communication and presentation skills with the ability to build strong relationships with stakeholders
  • Excellent problem solving capability
  • A tenacious, driven and enthusiastic approach with excellent interpersonal skills

Our bit…

  • Opportunity for career growth
  • Competitive salary reflecting experience
  • Contributory pension scheme
  • 25 day’s holiday entitlement + Statutory


To apply for the position or to request more information please contact

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